Resume guide · Job Zone 4

Online Merchantsresume guide.

Conduct retail activities of businesses operating exclusively online. A strong Online Merchants resume shows reading comprehension, active listening and critical thinking, and names the tools you have worked with, such as JavaScript, Hypertext markup language HTML and PHP.

See a sample Online Merchants resumeAnnotated against this guide · 3 templates↓
Sample resume

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A Online Merchants resume built in ResumeXRays, annotated against the data below. Flip the pages, try a template, then make it yours.

  1. 1Show you run the whole store.This guide covers buying, pricing, listing, shipping and customer service. A summary that names each one tells an employer you can handle all of it.
  2. 2Show how you handled the tariff change.Online sellers lost the duty-free import limit on small packages. "Determine and set product prices" from the guide becomes a fast repricing that held margin.
  3. 3Tie your listings to a number.The guide lists composing product images and descriptions. Fewer returns shows the work paid off, and clear specs help with shoppers who search with AI tools.
  4. 4Show speed with a number.Marketplaces now rank sellers on shipping and delivery. "Fill customer orders" and "deliver e-mail confirmation" from the guide become same-day shipping on 98% of orders.
  5. 5Name your tools exactly.Shopify software, Google Analytics, Adobe Photoshop and Intuit QuickBooks are hot tools in this guide. Spell them the way postings do.
  6. 6Keep education to one line.Many people in this job have a high school diploma and many have a bachelor's. What you have sold matters more, so a single line is enough.

Sample resume. The candidate is fictional; the layout and templates are real.

Greta Chalmers

E-Commerce Manager and Online Merchant

[email protected] / (701) 555-0178 / Bismarck, ND

Summary

Online merchant with seven years selling outdoor and cold-weather gear through a Shopify storefront and two marketplaces. Run the whole cycle: sourcing, pricing, product photos and listings, order fulfillment, customer service and the books. Grew my own store to $1.2M in yearly sales with a 4.9-star seller rating.

Experience

Owner and E-Commerce Manager
Buttebrook Outfitters / Bismarck, ND
Mar 2021 - Present
Grew yearly sales from $310K to $1.2M across a Shopify store and two marketplaces, keeping gross margin at 41%.
When duty-free import limits ended, moved 60% of sourcing to North American makers and repriced 300 products in two weeks, holding margin within two points.
Shoot product photos and edit them in Adobe Photoshop, and rewrote 400 product descriptions with clear specs and sizing for shoppers and AI search tools; return rate fell from 11% to 6%.
Automated order routing, invoices and shipping confirmations between Shopify and the warehouse; 98% of orders ship within one business day.
Answer customer emails and messages within 4 hours on average, keeping a 4.9-star rating across 6,000+ reviews.
Track traffic and conversion in Google Analytics and manage Google Ads campaigns; return on ad spend rose from 3.1 to 5.4 in 18 months.
E-Commerce Coordinator
Elkpath Supply Co. / Fargo, ND
May 2018 - Mar 2021
Managed 1,800 product listings on a WordPress store and one marketplace, cutting out-of-stock listings from 9% to 2% with weekly inventory checks.
Pulled sales reports with SQL from the MySQL order database to set seasonal prices; winter clearance sell-through rose from 64% to 85%.
Calculated shipping costs and sales tax by state for 40 product categories, ending undercharged-shipping losses of about $1,500 a month.
E-Commerce Assistant
Dacotah Prairie Books / Bismarck, ND
Jun 2016 - May 2018
Listed and shipped 150 used and rare books a week, processing payments and keeping records in Intuit QuickBooks.

Skills

Commerce:Product sourcing, pricing and margin, inventory management, order fulfillment, customer service, marketplace listings
Software:Shopify software, WordPress, Google Analytics, Adobe Photoshop, Intuit QuickBooks, Structured query language SQL, MySQL, Microsoft Excel
Marketing:Product photography, product copywriting, search engine optimization, Google Ads, Bing Ads

Education

Bachelor of Science in Marketing
Coulee State College
2016

01Also called

O*NET
Online Services ManagerE-Commerce Account ManagerE-Commerce AdministratorE-Commerce AnalystE-Commerce AssistantE-Commerce AssociateE-Commerce Business AnalystE-Commerce Business Channel SpecialistE-Commerce ClerkE-Commerce Coordinator

02Skills employers expect

O*NET

Importance is how much the skill matters to the job; level is how much of it the job demands. Both are worth naming on the resume, in this order.

SkillImportanceLevel
Reading ComprehensionHighIntermediate
Active ListeningHighIntermediate
Critical ThinkingHighIntermediate
SpeakingHighIntermediate
PersuasionHighIntermediate
Service OrientationHighIntermediate
WritingHighIntermediate
Judgment and Decision MakingHighIntermediate
MonitoringHighIntermediate
NegotiationHighIntermediate

03Knowledge areas

O*NET
  • English Language
  • Sales and Marketing
  • Customer and Personal Service
  • Communications and Media
  • Administration and Management
  • Computers and Electronics
  • Administrative
  • Mathematics
  • Economics and Accounting
  • Production and Processing

04Common responsibilities

O*NET

Ordered by importance. Each one is a bullet waiting for a result and a number.

  1. Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.
  2. Create, manage, or automate orders or invoices, using order management or invoicing software.
  3. Receive and process payments from customers, using electronic transaction services.
  4. Deliver e-mail confirmation of completed transactions and shipment.
  5. Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  6. Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  7. Determine and set product prices.
  8. Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  9. Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  10. Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.

05Software and tools

O*NET

76 tools across 30 categories. The six largest categories are below; Hot marks a hot technology, In demand a tool employers ask for most often.

Point of sale POS software12
  • Shopify softwareIn demand
  • CCBill
  • e-check software
  • Google Checkout
  • Intuit QuickBoooks Payments
  • Magento Analytics
  • MyCommerce RegNow
  • PayPal
  • PayPal Zettle
  • ProPay payment processing software
  • Snorasson Holdings CCNow
  • Square
+ 7 more
Web platform development software11
  • JavaScriptHotIn demand
  • Hypertext markup language HTMLHotIn demand
  • PHPHotIn demand
  • AJAXHot
  • DrupalIn demand
  • Extensible hypertext markup language XHTML
  • Dynamic hypertext markup language DHTML
  • Oracle JavaServer Pages JSP
  • Apache Struts
  • Enterprise JavaBeans
  • LAMP Stack
+ 6 more
Data base user interface and query software5
Web page creation and editing software5
  • WordPressHotIn demand
  • FacebookHot
  • Content management systems CMSIn demand
  • Adobe Dreamweaver
  • Blogging software
Sales and marketing software4
  • Google AdsIn demand
  • Bing AdsIn demand
  • Webtrends software
  • Search engine marketing SEM software
Accounting software3
Object or component oriented development software3
  • Oracle JavaHotIn demand
  • C#HotIn demand
  • jQueryHotIn demand
Operating system software3
Business intelligence and data analysis software2
  • IBM Digital Analytics
  • Search engine optimization SEO software
Data base management system software2
  • Relational database management software
  • Apache Solr
Data mining software2
  • Google AnalyticsHotIn demand
  • Bing for Power BI
Development environment software2
  • Microsoft Visual StudioHotIn demand
  • Microsoft .NET FrameworkHotIn demand
Enterprise application integration software2
Enterprise resource planning ERP software2
Graphics or photo imaging software2
Video creation and editing software2
Cloud-based management software1
  • IBM WebSphere
Communications server software1
  • IBM Domino
Electronic mail software1
Instant messaging software1
  • Twitter
Internet browser software1
Inventory management software1
  • Inventory tracking software
Mailing and shipping software1
  • Shipment processing software
Mobile operator specific application software1
  • Mobile application software
Office suite software1
Presentation software1
Process mapping and design software1
Project management software1
Spreadsheet software1
Word processing software1

06Education and preparation

O*NET
Typical education
Bachelor's Degree
41% of surveyed workers. Others report High School Diploma or the equivalent (such as a GED) (33%) and Post-Secondary Certificate (12%).
Preparation level
Job Zone 4 · Considerable preparation
Usually a four-year degree and several years of related experience.

07Putting it on your resume

ResumeXRays guidance
BEE · How to show it

Lead with what you built. For a Job Zone 4 role, hiring managers and parsers both look for outcomes before credentials. Put two or three results at the top of each job entry, with the scale or effect stated plainly.

Name the tools exactly. This occupation is heavy on named software. A skills section that says "JavaScript, Hypertext markup language HTML, PHP, Microsoft Access" matches more job descriptions than a general phrase. Use the spelling employers use.

Show active listening and critical thinking, not just reading comprehension. Active listening and critical thinking rank close to reading comprehension for this occupation. One bullet per role that shows a decision, a tradeoff or a result covers them.

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