Search Marketing Strategistsresume guide.
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. A strong Search Marketing Strategists resume shows complex problem solving, reading comprehension and active learning, and names the tools you have worked with, such as JavaScript, Hypertext markup language HTML and PHP.
See a sample Search Marketing Strategists resumeAnnotated against this guide · 3 templates↓This guide, on a real page.
A Search Marketing Strategists resume built in ResumeXRays, annotated against the data below. Flip the pages, try a template, then make it yours.
- 1Lead with revenue, not rankings.The guide lists revenue, conversion rates and cost per acquisition among the Web metrics this role tracks. Hiring managers care most about what a ranking earns.
- 2Show you have adapted to AI search.AI-generated answers now sit above many search results and take clicks from them. The guide's tasks on optimizing content and matching user intent now include being the source those answers cite.
- 3Show how you work with developers.Coordinating with developers on site architecture and page construction is a core task in this guide. Name the audit tool and the fix that came out of it.
- 4Tracking you set up is worth a bullet.The guide lists setting up analytics tools as a task, and Google Analytics and Google Tag Manager as in-demand tools. Privacy limits make clean measurement harder now, so a recovered number stands out.
- 5Name the tools the way job posts do.Semrush, Ahrefs Site Explorer, Screaming Frog SEO Spider and Google Ads are in-demand tools in this guide, spelled the way postings spell them.
- 6Keep education to one line.About half the people in this role have a bachelor's degree, and many have an associate degree or some college. Your results matter more than your major.
Sample resume. The candidate is fictional; the layout and templates are real.
01Also called
O*NET02Skills employers expect
O*NETImportance is how much the skill matters to the job; level is how much of it the job demands. Both are worth naming on the resume, in this order.
| Skill | Importance | Level |
|---|---|---|
| Complex Problem Solving | High | Advanced |
| Reading Comprehension | High | Advanced |
| Active Learning | High | Intermediate |
| Active Listening | High | Advanced |
| Critical Thinking | High | Intermediate |
| Judgment and Decision Making | High | Intermediate |
| Speaking | High | Intermediate |
| Writing | High | Intermediate |
| Monitoring | High | Intermediate |
| Systems Analysis | High | Intermediate |
03Knowledge areas
O*NET- Sales and Marketing
- Computers and Electronics
- English Language
- Communications and Media
- Mathematics
- Customer and Personal Service
- Administrative
- Psychology
- Administration and Management
- Education and Training
04Common responsibilities
O*NETOrdered by importance. Each one is a bullet waiting for a result and a number.
- Participate in the development or implementation of online marketing strategy.
- Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
- Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
- Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
- Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
- Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
- Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
- Create content strategies for digital media.
- Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
05Software and tools
O*NET67 tools across 24 categories. The six largest categories are below; Hot marks a hot technology, In demand a tool employers ask for most often.
- JavaScriptHotIn demand
- Hypertext markup language HTMLHotIn demand
- PHPHotIn demand
- Cascading style sheets CSSHotIn demand
- AJAXHot
- Microsoft ASP.NETHot
- DrupalIn demand
- Ahrefs Site ExplorerIn demand
- Moz search engine optimization SEO softwareIn demand
- Screaming Frog SEO SpiderIn demand
- SemrushIn demand
- Oracle JavaServer Pages JSP
- Majestic SEO
- seoClarity
- Microsoft AccessHotIn demand
- Structured query language SQLHotIn demand
- Microsoft SQL ServerHotIn demand
- MySQLHotIn demand
- GoogleIn demand
- Online databases
- Kanoodle
- Microsoft Bing
- TableauHotIn demand
- Google Looker AnalyticsHotIn demand
- IBM Digital Analytics
- Atlas Search
- BrightEdge
- Conductor Searchlight
- Searchmetrics Suite
- Marketo Marketing AutomationHot
- HubSpot softwareHot
- Google AdsIn demand
- Bing AdsIn demand
- Google Tag ManagerIn demand
- Google Search Ads 360
- WordPressHotIn demand
- FacebookHot
- Content management systems CMSIn demand
- Adobe Dreamweaver
- Google Webmaster Tools
- Microsoft OutlookHotIn demand
- Email software
- Yahoo! Email
- Oracle Eloqua
- Customer information databases
- ElasticsearchHot
- Apache Solr
- Adobe PhotoshopHotIn demand
- JamBoard
- PythonHotIn demand
- Oracle JavaHotIn demand
- Adobe AnalyticsIn demand
- Google AnalyticsHotIn demand
- Open Source Matters Joomla!
- Web browser softwareIn demand
- Microsoft Office softwareHotIn demand
- Microsoft PowerPointHotIn demand
- Microsoft VisioHotIn demand
- Microsoft ProjectHotIn demand
- Microsoft ExcelHotIn demand
- Microsoft WordHotIn demand
06Education and preparation
O*NET07Putting it on your resume
ResumeXRays guidanceLead with what you built. For a Job Zone 4 role, hiring managers and parsers both look for outcomes before credentials. Put two or three results at the top of each job entry, with the scale or effect stated plainly.
Name the tools exactly. This occupation is heavy on named software. A skills section that says "JavaScript, Hypertext markup language HTML, PHP, Cascading style sheets CSS" matches more job descriptions than a general phrase. Use the spelling employers use.
Show reading comprehension and active learning, not just complex problem solving. Reading comprehension and active learning rank close to complex problem solving for this occupation. One bullet per role that shows a decision, a tradeoff or a result covers them.
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