Public Relations Managersresume guide.
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client. A strong Public Relations Managers resume shows speaking, active listening and reading comprehension, and names the tools you have worked with, such as Adobe After Effects, TikTok and Salesforce software.
See how a parser reads your resumeFree, no card→01Also called
O*NET02Skills employers expect
O*NETImportance is how much the skill matters to the job; level is how much of it the job demands. Both are worth naming on the resume, in this order.
| Skill | Importance | Level |
|---|---|---|
| Speaking | Very high | Advanced |
| Active Listening | Very high | Advanced |
| Reading Comprehension | Very high | Advanced |
| Social Perceptiveness | Very high | Intermediate |
| Writing | Very high | Intermediate |
| Complex Problem Solving | High | Intermediate |
| Critical Thinking | High | Intermediate |
| Persuasion | High | Advanced |
| Coordination | High | Intermediate |
| Active Learning | High | Intermediate |
03Knowledge areas
O*NET- Communications and Media
- English Language
- Administration and Management
- Sales and Marketing
- Customer and Personal Service
- Administrative
- Law and Government
- Sociology and Anthropology
- Psychology
- Personnel and Human Resources
04Common responsibilities
O*NETOrdered by importance. Each one is a bullet waiting for a result and a number.
- Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
- Assign, supervise, and review the activities of public relations staff.
- Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
- Develop, implement, or maintain crisis communication plans.
- Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
- Manage communications budgets.
- Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
- Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
- Observe and report on social, economic, and political trends that might affect employers.
- Draft speeches for company executives and arrange interviews and other forms of contact for them.
05Software and tools
O*NET65 tools across 24 categories. The six largest categories are below; Hot marks a hot technology, In demand a tool employers ask for most often.
- Adobe After EffectsHotIn demand
- TikTokHotIn demand
- Apple Final Cut ProIn demand
- YouTube
- Flipgrid
- WeVideo
- Apple iMovie
- Apple iDVD
- Salesforce softwareHotIn demand
- Blackbaud The Raiser's EdgeIn demand
- Oracle Eloqua
- Oracle Siebel Server Sync
- Blackbaud eTapestry
- Adobe InDesignHotIn demand
- Microsoft Publisher
- QuarkXPress
- Adobe PageMaker
- Adobe Distiller
- Adobe PhotoshopHotIn demand
- Adobe IllustratorHotIn demand
- Adobe Creative Cloud softwareHotIn demand
- CanvaHotIn demand
- SmugMug Flickr
- WordPressHotIn demand
- FacebookHot
- Adobe Dreamweaver
- Social media sites
- Microsoft AccessHotIn demand
- Yardi softwareHotIn demand
- FileMaker Pro
- Airtable
- Microsoft OutlookHotIn demand
- IBM Notes
- MicroFocus GroupWise
- Google Gmail
- Marketo Marketing AutomationHot
- HubSpot softwareHot
- Google AdsIn demand
- MightyScout
- Microsoft Office softwareHotIn demand
- Google Workspace softwareHotIn demand
- Corel WordPerfect Office Suite
- SlackHot
- Google Drive
- Microsoft SharePointHotIn demand
- Adobe AcrobatHotIn demand
- Microsoft Dynamics
- Oracle PeopleSoft Financials
- Microsoft PowerPointHotIn demand
- Mentimeter
- Microsoft ProjectHotIn demand
- zkipster
- Hypertext markup language HTMLHotIn demand
- DrupalIn demand
- Microsoft WordHotIn demand
- Google DocsHot
- Fund accounting software
- MicroStrategy
- Teradata DatabaseHot
- Google AnalyticsHotIn demand
- Human resource management software HRMS
- Web browser softwareIn demand
- Microsoft ExcelHotIn demand
- ZoomHotIn demand
06Education and preparation
O*NET07Putting it on your resume
ResumeXRays guidanceLead with what you built. For a Job Zone 4 role, hiring managers and parsers both look for outcomes before credentials. Put two or three results at the top of each job entry, with the scale or effect stated plainly.
Name the tools exactly. This occupation is heavy on named software. A skills section that says "Adobe After Effects, TikTok, Salesforce software, Adobe InDesign" matches more job descriptions than a general phrase. Use the spelling employers use.
Show active listening and reading comprehension, not just speaking. Active listening and reading comprehension rank close to speaking for this occupation. One bullet per role that shows a decision, a tradeoff or a result covers them.
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